It’s important to know that you should have two different names for your app depending on the size of the app’s name. This is because it can look very weird when Apple shortens your app name in their search results.
The name of an app in the app store affects the search. So having search terms in the name is useful. One way of doing that without making a horrible looking name is to have it in this kind of format:
- ‘App Name You want’ – ‘SEO Sentence You Want’
- “Cool Photo App – Create Cool Effects On Photos!”
- “Cool Photo App”
- “Cool P…n Photos!”